Labour dominating election conversation on Twitter, study finds

The project’s work on the 2017 UK election was covered by the Guardian.

The Labour party dominates the conversation on Twitter, with almost 40% of tweets on election-related hashtags, according to a study by the Oxford Internet Institute about social media in the run-up to the general election. By contrast, tweets about the Conservative party made up just 26% of traffic, with the Scottish National party, Ukip and Liberal Democrats receiving 19%, 9.6% and 5.7% respectively. The report’s authors sampled conversation marked with election-related hashtags such as #Corbyn4pm and #VoteTory to track the discourse throughout the first week of May, repeating a study they carried out during the elections in France, Germany and the US.

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