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  • Press: GB News and talkTV will never start a culture war

    24 September 2021


    This Wired piece discusses the audience size of GB News, and the launch of talkTV.  DemTech researcher Aliaksandr Herasimenka shares

    Our research shows that, very often, huge audiences on social media do not transfer into substantive engagement with media content.

    Read the full article here

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