OxTEC: The Market of Disinformation

11 October 2019


This report by Oxford Information Labs examines the impact of algorithmic changes made by social media platforms, designed to curb the spread of disinformation, through the lens of digital marketing.  The report highlights some of the techniques used by campaigners to attract, retain and persuade online audiences.  It also sets out recommendations for the UK Electoral Commission.

OxTEC was formed by an alliance of stakeholders, including ComProp, to “explore how democracies can integrate democratic norms and practices into the use of information technologies, social media, and big data during campaigns, with the goal of protecting the integrity of elections.”

Oxford Technology & Elections Commission written & researched by Stacie Hoffman, Emily Taylor & Samantha Bradshaw (2019). The Market of Disinformation. (49 p.) Oxford, UK: Oxford Technology & Elections Commission. Retrieved from: https://oxtec.oii.ox.ac.uk/publication/the-market-of-disinformation/

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